In the digital transformation of Thailand's retail industry, Central Food Retail Group is reshaping the shopping ecosystem with artificial intelligence. The company has partnered with Google Cloud to launch the 'Tops Chef Bot', Thailand's first generative AI-powered shopping assistant. This innovative product, dubbed the 'Chef Robot', is not just a simple shopping tool; it represents a significant attempt in retail technology. It deeply integrates Google Cloud's data analytics, generative AI, and enterprise search engine capabilities with the supermarket's personalized shopping services, aiming to provide consumers with a superior experience.